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SEO

Stay On Top Of Your SEO

SEO is a very powerful tool for your business, not only it gets you credibility but a ton of free traffic. It’s important to keep the hygiene of your website on a top priority as little efforts on SEO gets exponential results. Here are a few things you should consider as a regular activity to maintain your rankings.

Fix Broken Links

Its really hard to monitor broken links as pages you might be linking to may get out of business or if it’s an internal link, you might have a deleted a post or have changed the Permalinks(URL). But consider a scenario where your page visitors are clicking on a link and its broken, not only it is a bad experience for the user, but Google bots also flags it. You should get alerted whenever a broken link appears on your site. Keeping on top of these broken links is essential and the more you can fix regularly, the better your site performs and becomes a more prominent website on the search engines.

Outsource Link Building

People really underestimate power of backlinks. Small businesses takes on SEO as an in-house task and they do manage to do the initial rounds of check, but given the nature of businesses, tasks like SEO which doesn’t get immediate results are pushed to the back-seat. With a project outsourcing, a freelancer or a link building agency, you can get a deal for regular links to your website pages.

Refresh Your Web Design Every Year

Every year tonnes of innovation is seen in the website design industry which makes your website a bit outdated which may lead to a higher bounce rate. Adding little design tweaks every year will get your visitors a fresh look and you’ll be on top of your competition. These little design tweaks also helps increases dwell rate, which ultimately leads to higher rankings.

Update Site Maps

Sitemaps are content menu for the Google bots, think of the links in sitemaps as your request to the Google bots for getting those pages ranked. It’s important that the sitemap contains all the new pages you have created and removal of links which are now dead. One great solution to this is to get a dynamic sitemap created by your developer and you’ll never have to worry about it.

Improving your SEO can be beneficial for a number of reasons, but it’s good to stay on top of it and to make sure you are making those necessary changes needed to grow and evolve the business constantly.

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SEM

How SEM Agencies Can Help E-commerce Businesses

Search engine marketing is an important sales driver for the ecommerce industry. But as an online business grows or faces new competitive challenges, it may need outside marketing expertise.

SEM is the management of paid placements. It’s easier to manage SEM at the nascent stage, but as the the business grows it can become complex and expensive.

What follows are reasons to consider an SEM agency.

Experience, Expertise

Companies like us can present efficient strategies to play in the same market at a reasonable acquisition cost. SEM agencies have an advantage of experience which gets them an edge, they can better enlighten you what’s working and what’s not, whether its the product or the marketing strategy.

SEM has grown beyond search engines, to include not only Google Ads and Bing Ads but also Facebook, Instagram, YouTube, and even Amazon.

Each of these advertising platforms has its own toolset, quirks, and bidding practices. If an ecommerce marketer is responsible for everything from content marketing and on-site merchandising to email automation and advertising, it can be challenging to be an expert in every area. At some point, even the best ecommerce managers run out of their depth.

New Customers

Aacquiring new customers is essential for ecommerce companies, and SEM may play an important role.

Many SEM agencies are experts at driving traffic. Some SEM agencies may even guarantee a percentage increase in visits. Assuming an ecommerce site has a consistent and strong conversion rate, the additional traffic would lead to new customers.

Scalable ROAS

Return on advertising spend is a frequent key performance indicator for ecommerce. It’s the ratio of the amount invested in a particular advertising tactic to the revenue or profit that it produced.

Let’s consider you have a working $500 per week Google Ads spent which returns $5,000 in sales, thats a good stage to be in. Soon you bulk up your inventory and double down on the spent to get more sales.

Instead of getting $10,000 in sales, you just get $7000, you plan to again double down on the Ads spent to make up for the losses, ie, $2000, instead of the supposed $20,000 sales, you just get $9,000. It is not scaling.

SEM agencies overcome this problem often and across multiple industries. Scaling ROAS is something agencies like us are experienced in.

Attribution

Attribution modeling provides a clear answer on what’s driving traffic and what’s driving sales.

The problem is that attribution modeling as it relates to SEM is often limited to a “single touch” or what some refer to as the “last click.” This limited view of a customer’s journey can lead some businesses to arrive at an incorrect conclusion about, for example, a campaign’s impact on sales. This, again, is a common problem for ecommerce businesses.

So, if your ecommerce business is having difficulty determining which marketing tactics are driving sales, an SEM agency should be able to help.

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Marketing Tools

3 Effective Marketing Tools for Small Businesses

With a plethora of Marketing tools available out there, one can never run out of options to try and find the best one in any category. Use of correct/efficient online tools can drive efficiency and ease in achieving your Marketing goals

To save you time and research, you can refer the selection of these tools:

Canva

We all know that future of Online is going to be Video, but while we get there, we need to master and present beautiful creatives to our customers. One can have a dedicated designer just work on creating graphics but this can be amplified and made easier for a small business who doesn’t want to do that.

This is a graphic design tool that offers pre-defined templates to design graphics for different types of media channels such as:

  • Web banners
  • Magazine cover
  • Pinterest graphic
  • Facebook post
  • Instagram post
  • Presentation
  • Blog banner
  • Infographic

When exporting the graphics, you can export them as PNG (digital ads) or PDF (print). As a small business owner, you can use this tool to design digital or print marketing materials and social media content to grow your business!

Google Analytics

Surprisingly, a very few businesses are using Google Analytics which is why it needs to be on the list.

This popular Google-powered analytics tool allows you to track your website performance such as number of visits to your website within a specific time frame and the number of visitors who have left your website without visiting a second page.

This info is invaluable in determining the health of your website performance.

The installation is very simple, one can simply sign up and install a tracking code on their website and that’s all. You’ll then be able to see insights like how many people visited from which city/country, the time they visited, the device they used, the pages they visited and so on.

Klaviyo

Email tools are underestimated by most small businesses. Klaviyo is an email automation tool which is very helpful if you have an online business irrespective of your scale.

You can easily segment your customers based on time of purchase, category or even amount of purchase and create email flows (sending multiple emails based on logic). Their sending rates are really good and have almost all sorts of automations ready to be sent.

Best part about their email service is they charge per email ID and not per email. This leads you to send as many emails you like to your acquired customer and get them to purchase again and again.

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