SEO is a very powerful tool for your business, not only it gets you credibility but a ton of free traffic. It’s important to keep the hygiene of your website on a top priority as little efforts on SEO gets exponential results. Here are a few things you should consider as a regular activity to maintain your rankings.
Fix Broken Links
Its really hard to monitor broken links as pages you might be linking to may get out of business or if it’s an internal link, you might have a deleted a post or have changed the Permalinks(URL). But consider a scenario where your page visitors are clicking on a link and its broken, not only it is a bad experience for the user, but Google bots also flags it. You should get alerted whenever a broken link appears on your site. Keeping on top of these broken links is essential and the more you can fix regularly, the better your site performs and becomes a more prominent website on the search engines.
Outsource Link Building
People really underestimate power of backlinks. Small businesses takes on SEO as an in-house task and they do manage to do the initial rounds of check, but given the nature of businesses, tasks like SEO which doesn’t get immediate results are pushed to the back-seat. With a project outsourcing, a freelancer or a link building agency, you can get a deal for regular links to your website pages.
Refresh Your Web Design Every Year
Every year tonnes of innovation is seen in the website design industry which makes your website a bit outdated which may lead to a higher bounce rate. Adding little design tweaks every year will get your visitors a fresh look and you’ll be on top of your competition. These little design tweaks also helps increases dwell rate, which ultimately leads to higher rankings.
Update Site Maps
Sitemaps are content menu for the Google bots, think of the links in sitemaps as your request to the Google bots for getting those pages ranked. It’s important that the sitemap contains all the new pages you have created and removal of links which are now dead. One great solution to this is to get a dynamic sitemap created by your developer and you’ll never have to worry about it.
Improving your SEO can be beneficial for a number of reasons, but it’s good to stay on top of it and to make sure you are making those necessary changes needed to grow and evolve the business constantly.