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Marketing Tools

3 Effective Marketing Tools for Small Businesses

With a plethora of Marketing tools available out there, one can never run out of options to try and find the best one in any category. Use of correct/efficient online tools can drive efficiency and ease in achieving your Marketing goals

To save you time and research, you can refer the selection of these tools:

Canva

We all know that future of Online is going to be Video, but while we get there, we need to master and present beautiful creatives to our customers. One can have a dedicated designer just work on creating graphics but this can be amplified and made easier for a small business who doesn’t want to do that.

This is a graphic design tool that offers pre-defined templates to design graphics for different types of media channels such as:

  • Web banners
  • Magazine cover
  • Pinterest graphic
  • Facebook post
  • Instagram post
  • Presentation
  • Blog banner
  • Infographic

When exporting the graphics, you can export them as PNG (digital ads) or PDF (print). As a small business owner, you can use this tool to design digital or print marketing materials and social media content to grow your business!

Google Analytics

Surprisingly, a very few businesses are using Google Analytics which is why it needs to be on the list.

This popular Google-powered analytics tool allows you to track your website performance such as number of visits to your website within a specific time frame and the number of visitors who have left your website without visiting a second page.

This info is invaluable in determining the health of your website performance.

The installation is very simple, one can simply sign up and install a tracking code on their website and that’s all. You’ll then be able to see insights like how many people visited from which city/country, the time they visited, the device they used, the pages they visited and so on.

Klaviyo

Email tools are underestimated by most small businesses. Klaviyo is an email automation tool which is very helpful if you have an online business irrespective of your scale.

You can easily segment your customers based on time of purchase, category or even amount of purchase and create email flows (sending multiple emails based on logic). Their sending rates are really good and have almost all sorts of automations ready to be sent.

Best part about their email service is they charge per email ID and not per email. This leads you to send as many emails you like to your acquired customer and get them to purchase again and again.

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